Download this guide and learn:

  • The five core elements of smart customer service
  • How social customer service drives new levels of customer loyalty
  • How to use the right tools to uncover customer insights from service inquiries

happy customers on social

Delivering smart customer service starts with taking a fresh look at the entire customer service process, without prejudice or preconceived notions.

Ultimately, “smart customer service” means providing well-designed service processes, accessible and reliable contact channels, and effective and motivated agents—and bringing all those together as an integrated, seamless, smooth and consistent whole. In this social world, things can go really wrong, really fast. Technology shouldn’t hold you back from providing exceptional social customer service.

While your marketing team should certainly remain in the social media fray, you have to deploy other troops to counter any concerns, questions or criticism that may be streaming in through the social web.