AXA Belgium WhatsApps its customers

AXA Belgium, the country’s largest general insurance company, is also the first in Belgium to offer the possibility of communicating via WhatsApp, the world’s most popular messaging app. AXA is doing this in response to demand from its customers, who have indicated they want to communicate in this way. Customers have been able to use […]

How an in-app chat improved Argenta’s customer experience

In the last decade, the banking industry had to reinvent themselves continuously. Moving from traditional banking to digital banking and mobile banking. But what is the next move when it comes to customer experience in banking? For Argenta, a well-known Belgium bank, a personal approach and connection with their customers has always been key. Companies […]

Building a booming online shopping experience during COVID-19

In March, all non-essential stores in Belgium suddenly closed. A new era was dawning for online stores, as they saw their numbers booming. Unexpected and for some of them unprepared: lots of orders, but also lots of online questions. That’s also what happened at Odette Lunettes, the Belgian eyewear brand by Eline De Munck and […]

7 reasons why to start with a messaging strategy today!

Delivering excellent customer experience for prospects and customers? Don’t call. Message! Start by adding conversational channels into your digital customer journey: WhatsApp, SMS, Facebook Messenger, Apple Business Chat, WeChat, … Here are 7 reasons to start the conversation right away!  1. Your customers want to message you Aren’t we all tired of queuing for service? […]

5 Steps to start with Messaging in your Digital Customer Journey

Digital and mobile messaging are taking over 🌎 As most customer experience leaders already know, digital care is the future of customer service. And for good reason! Digital messaging is actively replacing other channels as your customers’ preferred servicing channel. Why wouldn’t they prefer the convenience and personal touch of messaging? Messaging can also be […]